Ethica Lead

Importance of a milestone video for branding

Importance of a milestone video for branding

Videos are easily the best method for branding your company. Branding your business helps it in the long term in several ways by making it stand out from the competitors and also by making the clients and potential clients realize that they can expect a certain level of professionalism from your brand. Branding also helps […]

How Video analytics is used in Data growth

How Video analytics is used in Data growth

The video analytics market has seen a very high rate of growth in the last few years. This growth can be attributed to two main reasons – The improvements in the big data analytics systems and the massive increase in the amount of data that is being generated and is available to be analysed. The […]

How a promo video is important to cater customers

How a promo video is important to cater customers

In today’s world of marketing a business or idea one does not need anything superficial, just creating original, authentic videos which connects with emotions of the audience is the need of hour. In this article we are going to see how there so many ways to use video as a marketing tool. The main aim […]

How to transform surveillance video to intelligence work

How to quickly transform hours of video surveillance into actionable intelligence

The advancements in video surveillance has improved our security in a significant manner. One of the major issues face in video surveillance is analyzing the huge amounts of video that has been recorded so as to find useful information. With the increase in the number of surveillance devices, the data generated is going to increase […]

How to boost awareness by video ads

How to boost awareness by video ads

In today’s age, the audience believes what it sees, not what it reads about or hears about. IF you are a brand or an organisation looking out to improve your advertising game, your best bet for more outreach will be to use display and video ads. They provide the best interaction with the audience are […]

Expectations on Social Video Marketing

Social Video Marketing

Video marketing is the top marketing choice out there for anybody who wishes to harness the infinite power of social media. It has been a slightly tough time for social media marketing in the previous years due to the revelation of some false metrics that were being used in some social media platforms. This also […]

How Mode of Interaction is changing fast with video

How Mode of Interaction is changing fast with video

In this age our attention spans are reducing and this works negatively for the advertising industry. The best way which has been proven to market is video. As people are becoming choosier about the things that can get their attentions, the advertisers become more careful what show they put out to the audience. Video: Video […]