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What should an ideal video tool have?

What should an ideal video tool have?

Video marketing has a greater capability to get conversions for the brands and also to get the potential customers excited about the product or service which they are wishing to market. As all the major brands look for ways to adopt video marketing as their go to strategy for advertising and obtain better conversions.  Here […]

Engage Customers by Personalizing Video Content

Engage Customers by Personalizing Video Content Engage Customers by Personalising Video Content

Video marketing – is slowly becoming the most widely used strategy for persons as well as brands to stand out from the crowd of advertisements. The next step in this field is using personalised video content to attract the customers based on their personal preferences rather than having a single strategy for all the advertisements. […]

How to make a video based content through email?

How to make a video based content through email? How to make a video based content through email?

Video marketing is the strategy that is currently doing its rounds in the advertising landscape where almost all the brands are looking forward to have a share of the benefits that it provides both in terms of customer loyalty and return on investment. Email marketing is currently one of the mediums for advertising, the combination […]

How to have good conversion through a Video Call-To-Action

How to have good conversion through a Video Call-To-Action How to have good conversion through a Video Call-To-Action

Videos are the marketing strategy of the future. Providing much better conversion rates than other mediums of advertisements and also having a greater outreach, video marketing is increasing exponentially as brands look to stand out and reach the customers. One of the highly doubted steps remains that how one goes on to create a video […]

Video SEO is the new branding medium

Video SEO is the new branding medium Video SEO is the new branding medium

Video marketing provides a wide range of benefits for a brand looking to improve their customer base. Video marketing can be described as the perfect combination of advertisement and entertainment if done right. There have been many successful video marketing campaigns in the past where the brand behind them got immense publicity due to the […]

Duration of videos advantages and disadvantages

Duration of videos advantages and disadvantages Duration of videos advantages and disadvantages

Video marketing is the advertising strategy that, if done right shall provide you with a massive amount of publicity and outreach. There are several tips that can be followed to have much more effective advertising with your video. One of the most debated topics around video content seems the difference between Short and Long video […]

How to use AI tools to enhance video content decisions

How to use AI tools to enhance video content decisions How to use AI tools to enhance video content decisions

Video marketing has become the most desirable advertising strategy for brands largely due to its wide outreach and the impact that it has on the customers. As more organisations adopt AI tools to improve their business decisions, they are combining the power of video marketing and AI tools to make better decisions on their video […]

Tips for creating the best Instagram video stories

Tips for creating the best Instagram video stories Tips for creating the best Instagram video stories

Instagram has become one of the first choices for brands to advertise. It provides your choices wherein you can use photos, videos or written content. The feature of stories has become another great advantage for the brands. This can be a major game changer if you want to up your Instagram game.  Whether you are […]

Importance of a milestone video for branding

Importance of a milestone video for branding Importance of a milestone video for branding

Videos are easily the best method for branding your company. Branding your business helps it in the long term in several ways by making it stand out from the competitors and also by making the clients and potential clients realize that they can expect a certain level of professionalism from your brand. Branding also helps […]

How Video analytics is used in Data growth

How Video analytics is used in Data growth How Video analytics is used in Data growth

The video analytics market has seen a very high rate of growth in the last few years. This growth can be attributed to two main reasons – The improvements in the big data analytics systems and the massive increase in the amount of data that is being generated and is available to be analysed. The […]

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