Category: Video Trends

Videos are the marketing strategy of the future. Providing much better conversion rates than other mediums of advertisements and also having a greater outreach, video marketing is increasing exponentially as brands look to stand out and reach the customers. One of the highly doubted steps remains that how one goes on to create a video […]

Video marketing has become the most desirable advertising strategy for brands largely due to its wide outreach and the impact that it has on the customers. As more organisations adopt AI tools to improve their business decisions, they are combining the power of video marketing and AI tools to make better decisions on their video […]

In today’s world of marketing a business or idea one does not need anything superficial, just creating original, authentic videos which connects with emotions of the audience is the need of hour. In this article we are going to see how there so many ways to use video as a marketing tool. The main aim […]

In today’s age, the audience believes what it sees, not what it reads about or hears about. IF you are a brand or an organisation looking out to improve your advertising game, your best bet for more outreach will be to use display and video ads. They provide the best interaction with the audience are […]

In this age our attention spans are reducing and this works negatively for the advertising industry. The best way which has been proven to market is video. As people are becoming choosier about the things that can get their attentions, the advertisers become more careful what show they put out to the audience. Video: Video […]

A video is undoubtedly the best medium out there if you wish to reach out to your audience for any purpose, to educate them or to showcase your new products or to give any news/updates. The important thing to be taken care of is that the video must connect with your audience. Here we shall […]

Video Analytics is a key tool to evaluate the performance of a video via various targeted aspects. If seen priority wise,  video analytics set up is crucial during the time of launching a video, but many are misled; as a resulting loss of critical metrics. Directly uploading a video will never serve the purpose, if […]

Video marketing is the biggest trend in the advertising industry. Whether your brand is launching a new product or it is adding a new feature to a product, or you are starting a new business altogether, video marketing is the go-to strategy to reach a massive base of potential customers. With video creation becoming less […]

Viewing a video not only makes everything real but also helps the people in connecting with it on a personal level. The video promotes a company or organization in numerous ways. It educates the buyer about the different products and services offered by the company and translates all the data into a visual format. Visual […]

Landing pages with videos are one of the most primitive ways of selling concepts. With too much of content scattered around the internet, there has been a depreciation in the value of a content selling for a particular brand, or a product at a given time. As a result, visual content through video has become […]