Category: Video Trends

A video is undoubtedly the best medium out there if you wish to reach out to your audience for any purpose, to educate them or to showcase your new products or to give any news/updates. The important thing to be taken care of is that the video must connect with your audience. Here we shall […]

Video Analytics is a key tool to evaluate the performance of a video via various targeted aspects. If seen priority wise,  video analytics set up is crucial during the time of launching a video, but many are misled; as a resulting loss of critical metrics. Directly uploading a video will never serve the purpose, if […]

Video marketing is the biggest trend in the advertising industry. Whether your brand is launching a new product or it is adding a new feature to a product, or you are starting a new business altogether, video marketing is the go-to strategy to reach a massive base of potential customers. With video creation becoming less […]

Viewing a video not only makes everything real but also helps the people in connecting with it on a personal level. The video promotes a company or organization in numerous ways. It educates the buyer about the different products and services offered by the company and translates all the data into a visual format. Visual […]

Landing pages with videos are one of the most primitive ways of selling concepts. With too much of content scattered around the internet, there has been a depreciation in the value of a content selling for a particular brand, or a product at a given time. As a result, visual content through video has become […]

Online video has become an effective means for a wide range of consumers to gather and process large amount of information quickly and effortlessly. As such video has become one of the most important strategies in content marketing throughout the world today. Social media platforms like Facebook, Twitter, YouTube, and Snapchat are now the primary […]

Using images and video is a great way to provide your audience with a break from the overabundance of online text they consume daily.  Not only is it an easier way to consume large amounts of data, but it can (usually) be more entertaining also. This is the reason why connecting with the customers in […]

Will Fraser, the CEO and Co-Founder of Referral SaaSquatch shares his insight on evolution of their digital marketing strategy, and how they have successfully used video to increase their brand awareness and generate leads.