Video marketing is the go-to marketing strategy that guarantees you are connecting well with the audience and that your message is reaching the masses. One of the most overlooked yet most effective types of video is the customer educating videos. Customer educating videos are those that teach the customer about your product or service so that the customers are able to obtain the maximum benefit from it.
One of the major reason’s customers switch brands is due to bad customer experience. The major reason this happens is that the customer is not able to make the complete use of your product or service because he is not equipped with the knowledge required to do the same. This is where educating video can help in improving the customer retention of your brand.
As most brands are already aware, the cost of getting a new customer is much higher than the cost of retaining a customer. Here we look at the reasons why video is your best bet for educating your customers.
Video is cost effective:
Marketing professionals worldwide have proven that video marketing provides the best return on investment. With the advancements in the cameras and video software it is easier than ever to create great quality videos at low costs. To educate your customers video is the most cost-effective method.
It stays in the mind:
Video is undoubtedly the most memorable form of advertising. Creating a good video ensures that the customer will retain the information for a larger period of time. Think of the last time you read about something and the last time you watched a video on something. You are most likely to remember with much ease the content of the video rather than the text that you had read.
Creativity has huge impact
The video strategy opens up an infinite amount of ways in which you can go on to create the video. You are only limited by your creativity. In just a small video you could go on and add a lot of details and the audience will grasp it much easier. Video marketing will open up a number of choices for you to create your video with. The video can be made such that it educates the audience and at the same time displays your creative side to the audience. With creative thinking you can bring out of the box methods for teaching the audience in ways that they shall remember for ever. There have been several cases where brands have gone on to create creative educational videos that have made a huge impact on their customer bases.
These were a few reasons why you should educate your customer through your video marketing strategy rather than going on the conventional method of videos that give them just something to look at. People are more likely to get interested in your brand if they get to know about it in depth. Since creation of video has never been easier, it is best that you start using educational videos for your brand.
