In today’s age, the audience believes what it sees, not what it reads about or hears about. IF you are a brand or an organisation looking out to improve your advertising game, your best bet for more outreach will be to use display and video ads. They provide the best interaction with the audience are also proven to have better conversion rates.
Video ads are the best way to speak out your message. Display ads make the use of visuals to reach out to the audience. These two mediums are going to be the future of advertising.
Here we shall have a look at how we can use Video ads and display ads to boost awareness about your brand or topic.
Find out what part of the business you want to put forward:
This mode of advertising is all about display. You have to keep your best face forward. While deciding on the theme of the advertisement, make sure that you choose something that connects with the audience and also at the same time makes them aware of your brand. Whether you are a small business or a large organisation, people get to know about your brand only from the small space that you put your ad on. Make sure that it stays in their mind.
The location of the ads:
If you have decided on what type of advertisement you are going to display, make sure that you are placing the advertisement on relevant sites. It is of little use to your brand if your advertisements are placed in a website in the field which is nowhere related to your area of work. Consider for example, that you are an adventure travel venture, you are much more likely to get engagements on your advertisements if you place them in websites of travel magazines and travel blogs as compared to food blogs.
The various benefits of display and video advertising:
Display and video advertisements provide several benefits which include generating leads, routing traffic to a website, allowing app installations, getting views on your YouTube videos and so on. Display and video advertisements have another benefit of being countable. You could measure the outreach of your advertisement by the various matrices such as views, impressions. With display advertisements you can have various ad formants for your ad including static images, HTML5 animations and video.
For the best outreach of your advertisement, make use of the power of social media. The proper use of social media can boost your advertisement campaign in a very significant way. If you campaign is designed in such a way that it connects with the users, then your content could go viral and your brand gets a lot of recognition amongst the customers. This is another reason to have a great content designed for your ad marketing campaign.
These were the few ways in which you can make the best use of display and video advertising to improve your brand awareness. Implement them now and improve your brand’s awareness amongst the users.