What is the second-best marketing strategy for a restaurant, which follows the first strategy of preparing great food – preparing videos. Video marketing helps restaurants improve their customer base to a large extent because we believe what we see. Video marketing being the advertising strategy that provides the best returns on your investment, must be the first choice for the advertisement of your restaurant.
Here we shall have a look at few video marketing strategies that you can implement to expand your restaurant business:
Interview of the most important person over there:
Yes, we are speaking about the chef. You can create videos showcasing the chef working in your restaurants, after all it is them who will decide on the food taste and quality. An informal interview with the chef about his choices in life and food can be a good way of showcasing him to your customers. You can also add on his recommendations for the customers. This will also make the chef more loyal to the restaurant. Who does not like recognition for their work?
Let customers hear from customers:
This is a very effective and still very less utilized mode of marketing. Testimonial videos which show your customers explaining how they liked the food and service in your restaurant will help in better reaching to the customers as people are more likely to believe if a person like themselves tells them about something as compared to you speaking about your own restaurant.
Showcase your original style:
Whether your restaurant is a casual diner or a 5-star fine dining, it is important that you showcase who you truly are in your video. If you make up things people are less likely to trust your brand. Show who you truly are and the right people will be impressed.
The background story:
This is the best way for connecting with the customers. You can create a video telling the background story about how you started out the restaurant, its history if any, what you dream of for the restaurant in the future and so on. You can even add in any struggles that you had faced and any particular incidents that could be funny or sad. This creates the connection with the person.
The Food Show:
You can create video showcasing the food in your restaurant. It is best done by choosing dishes that have the brightest colors. You can add footage of cooking and life at your restaurant. Day to day incidents with some fun elements can be used similar to the corporate videos. Showcasing the preparation of dishes will help the customers get some clarity on the hygiene and the methods that you use for the food preparation. This will also improve their faith in your brand. Another idea would be to create videos that showcase the best dishes or the daily special dishes. This can also be shown in your restaurant and people will get a look of what they can try out.
Recipe videos are best to showcase the special dishes that your restaurant has to offer. You can give ideas for food combinations and meals. Another concept that would work would be to add the health benefits of the food items that you are providing.
These were a few ideas that you could use to improve your restaurants marketing game by creating videos. In this age of social media, you must make sure that the content you create must be watch worthy as there are a lot of things that grab our attentions and people must be able to spend time on your content.
Go on, create your video now.