Ask any marketing professional on the best medium they feel will connect with the audience, almost all of them would reply – ‘Video’. Video is increasingly become the most used medium for brands and individuals who are looking to expand their customer base by connecting with the audience over advertising. Video marketing has been proven to provide the best returns on the investment as compared to the other mediums. What makes it more powerful is the power of social media where videos are shared and thus making the campaigns more widespread.
Marketers have been using the power of video since long by creating video campaigns that connect with the audience. This means that the campaigns will be much more likely to be shared by the audience.
Here we shall have a look at how the return of investment on video works out and how video scalability is related to this.
To get a better insight, we look at the factors that are to be considered while creating a video campaign:
1. The costs that are incurred to the brand include:
2. The charges of the marketing persons in terms of the time that they spent on creating the video.
3. The cost of the equipment or software if necessary and the cost of shooting and creating the video.
4. The cost of paying to the influencers to increase the outreach of the campaign.
The miscellaneous costs incurred in campaigns.
The major cost in these is the cost to pay for the video creation. Some of the major media agencies charge even up to 1000$ per minute of the video.
This is to be kept in mind when selecting the strategy for your video marketing. Since video marketing campaigns are financial investments on your business, we could identify the best way to make the investment so as to reduce the cost and increase the profit obtained from the campaign.
Video scalability is the way to go in the future.
Consider the fact that a brand requires more than one video campaigns almost all of the times. This means that each time they create a new video they are required to pay the original cost to the media agency to create the video. Consider they charge $2000 for a video, then the next time a new video is required, they are required to pay the $2000 again for the campaign. Here using scalable campaigns can reduce your costs in a significant manner.
Consider that you have pay a media agency to shoot and provide you with a lot of content at a stretch. The cost of this could be more than your requirement for a single video, but now since you have a lot of content for your campaign. You can go on to create a number of variations of videos by adding different narratives and stories to these videos and thus can share them with your audience scalarly. This means that for a small increase in your initial investment, you are able to obtain a huge increase in the number of video campaign choices for advertising. Another added advantage of this type is that you can try out several types of videos so as to see which one provides you the best results for your audience. You can maintain the quality of your video and at the same time improve the quantity and thus allow for more experimenting.
Is scalability for you?
Since video does provide with the best returns on the investment as a marketing medium, having scalability factor will help you in increasing the profits for your brand or business. Using scalable video campaign will allow you to try out a wide range of options and also allow the campaign to keep up with the recent trends in the advertising space without having to spend a large sum on creating a completely new campaign. This improves your profits in both short and long terms.
