With the advancements in internet, more people are using search engines to find local businesses. Having a set video marketing strategy for your brands surely goes a long way in helping you to stand out from the competition. In this article we provide you with a list of practical tips, when implemented will help you improve the outreach of your video marketing campaign.
The start matters:
As much as a first impression matters when meeting a person, the starting 10 seconds of a video are most important in the campaign. Make sure that the starting of the video is very interesting. Studies have shown that a large number of people tend to close a video if its beginning is not catchy. Create something that holds the attention of the audience.
Nobody likes to hear a person go on and on about the benefits of the product that you are selling or the service that you are offering. Make the campaign lees about the product and more about why you are doing what you are doing. Explain your mission and people will be attracted to the brand. Tell them about the problem you are trying to solve and how you will make their lives easier. This will make a much better impact then explaining the advantages of your product.
Take advantage of the smartphone:
This essentially means that make sure your videos are mobile friendly. As more and more viewers are watching content on their mobiles it is better that your video be mobile friendly to improve the outreach.
The text matters:
As much as you invest in creating a great quality video, it is to be kept in mind that search engines rate the video based on the text and descriptions that are present rather than on the video content. Make sure to add the appropriate text and tags alongside the video keeping SEO in mind.
Have a call to action somewhere easily accessible:
You have created the perfect video campaign and the audience have liked your video. If they don’t take any steps immediately, they are very much likely to forget about your brand. Make sure that you include a call to action in a location that is easily accessible to the audience. The could to action could be anything from providing a free trial, a link to your website or even subscribing to your email list.
Connect with the audience:
Telling a story is very important to connect with the audience. When you tell a story, the audience can connect with your campaign. This also means that the audience are much more likely to share your video content with others. You can get a much better outreach if you video campaign connects with the audience.
Use music to your advantage:
Depending on the values that your brand stands for, you could make use of the right music to improve the video. If you want an energetic campaign select such music, if you are looking for something calm use such music. The intelligent use of music can help create a range of emotions in the audience.
Add a bit of humour:
Make sure that your video campaign stands out and also entertains the audience by adding in a bit of humour. Humour works to your advantage as the audience can connect much better with your brand and its identity.
These were a few tips that could help improve your local video marketing. As the power of media increases people are more likely to judge a brand based on its advertising content and using these tips will help your brand stand out from the competition.