Video is still the best performing digital content marketing medium, driving more views, more engagement and more reaction than any other social posting choice.
- Tweets with video see 10x more engagement than those without – and Promoted Tweets with videos provide a 200% ROI.
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post
- Pinterest users are 2.6x more likely to make a purchase after viewing brand name video material on the platform
- Video creates more engagement than static images on Instagram
Done right, video marketing content can boost viewer engagement more than other social content types. However ‘done right’ is the essential component.
To lend more insight, and assist you planning your next video marketing campaign, we’ve posted this huge infographic. Hopefully these data points will help in your content preparation.