Video marketing has become the most desirable advertising strategy for brands largely due to its wide outreach and the impact that it has on the customers. As more organisations adopt AI tools to improve their business decisions, they are combining the power of video marketing and AI tools to make better decisions on their video content.
Here we shall have a look at how using the AI tools will enhance the video content decisions for the brands and help them have a wider outreach.
AI offers a wide range of user insights for the businesses to make their decision upon:
The power of AI and big data has allowed the brands to make better predictions about their customers choices and thus allows them to make better decisions. This means that the brands are knowing their customers much better than ever before. This allows them to take the decisions on their video marketing strategy based upon the insights that they have about their customers. The brands get a much better picture of what the audience wants and thus they can go on to create the video content that they believe will cater to the needs.
Better personalisation:
This is basic human psychology; everybody craves for attention. Personalised marketing is going to be the next big thing in the advertising space. As AI gets better, the future marketing decisions will be taken such that each customer feels that the video marketing strategy was developed just for him/her. This will go a long way in improving the customer loyalty to the brand and also generate better revenue. This is because the brand’s loyal customer base is the one that generates most of the revenue for the business rather than the one-time customers.
Real time Feedback:
Ai has been proven to provide real time feedback to the businesses. This means that the brand’s content managers begin receiving the insights of their newly launched video content as soon as it is launched. This allows them to take better decisions on the go about what could be improved in the strategy, whether any improvements are possible in the current video marketing content and what steps can be taken in the future to ensure that any mistakes that occurred now don’t happen.
Return on Investment:
This is the major advantage of video content marketing. With the power of AI this becomes all much better. One of the major goals of all businesses is to obtain the best return on their investments be it in resources or in marketing strategies, this is exactly what AI power video marketing strategy provide them. With better customisation, the customers are much more likely to be loyal to the brand. This also leads to more new customers to the brands. Thus better return on the investment done on the content marketing strategy.
These were a few benefits that using AI tools to make video marketing decisions provide to the businesses as well as the customers. The decision to include these tools does also depend on the type of business that you run and your core values.
